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Unlabel My Body by Durex (Group project) 2024

One in five adult says that their sexual experiences have been negatively affected by their body image. Unlabel My Body is a project submitted to D&Ad New Blood award for the Durex brief 2024.

Solution

The sizing labels in clothing carry the weight of societal norms and personal insecurities. Unlabel my body is a campaign that wants to help people gain more confidence in their body and change the narrative around the labels put on them. Durex addresses the problem by inviting the fashion industry to transform a traditionally negative touchpoint (sizing-labels) into a positive and affirming message, aiming to shift perceptions and better experiences related to body image and sex.The new tags pave the way for a future with a different and more postive view on our body.

Software

- Illustrator

- Photoshop

- InDesign

- After Effects

- Blender

This project is made in collaboration with:

- Carl-Emil Isbrand

- Emilie Christine Kjærggaard

- Sheraz Ali